Bride Groom Place
Attract Brides To You With A Compelling Marketing Message
A long time ago I heard this very important statement: “A confused client
never buys.” And, that changed my life. So, I
ask you…are you confusing potential brides
into NOT buying?
You may not even realize you’re being
wishy-washy in your marketing and that
Brides are getting confused reading your
marketing materials. So first, let’s start with a
few indicators that you’re committing this Bride
Attraction sin: Brides aren’t clear on your services at all, inquiry emails
seem unclear on your packages and what’s involved, you get frazzled
explaining what you do to Brides when asked.
Does this sound like you? If it does, don’t panic … most wedding
professionals have this problem AND it’s actually easy to correct! We just
need to get your marketing message through to brides loud and clear!
• Let’s start with the easiest place: What do you do? Are you a planner?
Are you a photographer? Are you a caterer or an entertainer?
• What solutions do you provide to Brides to solve their problems?
Do you reduce stress, save time, save money, preserve memories,
ensure that there will be enough food and beverage? Write down the
tangible solutions that you provide to brides in SMALL, bite-sized
statements.
• How will you make a difference? Think about what makes you
special. How do you provide your services for the Bride to give her the
dream wedding she always wanted? What guarantees can you give her
to put her mind at ease?
• What makes you different? How is your service or product different
from others who provide similar or the same items to Brides? Get really
clear on this. Make a list of what this looks like, whether it’s your style,
approach, personality, your availability or anything else that you do
differently!
• Now, take these 4 VERY simple elements and put them together in
a clear, concise and compelling message to the Bride. Here’s an
example from my own company: “I work with brides who struggle with
being stressed out and overwhelmed, and have no idea where to begin
planning. They would like to create their dream wedding day to start
their beautiful lives together centered with love. What separates my
service from other wedding planners is that I know the secrets and the
system to creating a fantasy wedding that is customized, personalized
and centered around who you are and not who you think you should
be. And, because of this, my brides are able to relax, let loose and
enjoy their wedding planning experience as well as their wedding day,
and only focus on the love that brought them together in this moment
in time.”
Your Bride Attraction Assignment:
This simple process is so easy to do in the next 5 minutes. So, don’t
procrastinate doing this! It’s soooo, soooo important!! But wait…most
wedding planners and professionals get stuck is in using this properly.
Once you put together this statement, you must use it in every single
piece of your marketing material. Make it exactly the same everywhere.
Be consistent and practice saying this over and over and over again. You
want to say this to Brides, Wedding Vendors,
Strangers….ANYONE and EVERYONE you meet!
You
can’t get much clearer that that! If you need
help creating YOUR message, setup a one
hour consultation with Natalie today (link to
the
2 step a loa carte consultation option).
© 2008-2010 Soirée! Ltd.
Want to use this article in your E-zine or website? You can as long as you
include this
complete statement:
Event Planning entrepreneur Natalie Bradley publishes the “Bride Attraction”
weekly e-zine.
Get your F*REE audio course: “5 Ways to Recession-Proof Your Wedding
Business…Starting Today!l” at www.BrideAttraction.com
About Natalie Bradley
In 2003, Natalie Keene Bradley launched Soirée! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company. We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients’ dreams for their special occasions and have uncovered the essential tools needed to create fabulous events.
Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the “lifestyle expert” on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb’s Living Life with Style TV show as well as being featured on Elizabeth Dalton’s and Barbara Dooley’s radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys’ Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.
We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!
About the Author
Bride, Bridegroom Boogie Down The Aisle
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Miniature Bride & Bridegroom Favor Box – Price for 50 pairs $20.39 Miniature Bride & Bridegroom Favor Box – Price for 50 pairsNAME CARDS are not included.The ideal favor is one that looks beautiful on the table and is still incredibly functional. This is it. These miniature favor box not only act as placecard holders, with their included vellum strip which serves as a place card, but inside they hold several ounces of whatever favor filling you want. Fill them up… |
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Set Of 16 Silver Bell Wedding Place Card Holders Great Wedding Favor/Keepsake And Kissing Bell Wonderful place card holder to help direct your guest to their seat. Also a kissing bell and great memento of your special day…. |
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The Wedding Photographer $1.99 … |
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2 Piece Bride and Groom Hankie Set $4.97 Great gifts for your wedding party, bridal shower, pastor, mother of the bride/groom, father of the bride/groom, ushers or use for Favor gifts, table seating/placecards for your reception or bridal shower. They will put a big smile on the reciever’s face…. |
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Bride and Groom Placecard Holder Wedding Favors This enchanting bride and groom design Favor Saver place card holder makes it easy to welcome your guests in style Your guests have gathered to celebrate and witness the love you share for each other. So give them a smile as soon as they arrive with seating assignments displayed in these festive favors Also perfect as note/photo holders when your guests take them home, each measures 3″ x 1 ΒΌ” and… |
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Melissa And Doug Bride And Groom Magnetic Dress-Up $10.77 Your budding wedding planner will take delight in picking the perfect outfit for that special day. Choose from among an array of elegant wedding attire and accessories to adorn the blushing bride and select the tuxedo that best “suits” the groom. Once a final selection has been made, the lucky couple may take to their his-and-her stands and say, “I do”!… |
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Barbie Groom Ken Doll New 2012 Version $12.95 Barbie Fairytale Ken Groom Doll is ready for the wedding. Play out the romance and fun of your wedding day with this handsome doll that is dressed in a fashionable white tuxedo jacket, black pants and pink bow tie. It’s fun for all girls and the perfect addition to any Barbie Collection. Ages 3+… |