Diamond Tulle
What The Rich Are Buying Now
Declarations that ”luxury is dead” were premature, as high-priced, must-have
items sell out before they’re even available.
Take a stroll down Madison Avenue past glittering store windows where $5,000
ostrich handbags and $150,000 drop diamond earrings are on display. If you’re
like me, you may find yourself wondering if people–men, women, anyone–are
really buying this stuff. Apparently they are.
While most consumers aren’t returning to their pre-recession shopping patterns,
there has been a rebound in luxury spending lately. Ultra affluent shoppers, who
were never really affected by the downturn to begin with, have started to come
out of hiding. Other well-heeled shoppers have started to gain confidence
because of their rebounding stock portfolios and the return of the fat bonus
check.
According to a MasterCard Advisors’ SpendingPulse, a monthly report that tracks
consumer spending, the luxury category saw a 15% increase in sales in February
over the same period in 2009. This built on the momentum from January when there
was an 8% increase on luxury spending over January 2009. Buyers are coming back,
albeit with the battle scars of the recession and perhaps, a little more subdued
than before: Today’s luxury shopper is discreet, expects her purchases to be
unique and is only splurging on particularly special items. And the price tags?
Think big. Think really big!
Ten Outrageous Splurges
Take luxury sunglass chain Ilori, which is owned by Luxottica Group. Last month
a woman on vacation from San Diego walked into Ilori’s Las Vegas CityCenter
store and plunked down $25,000 on a pair of Sama diamond-encrusted gold
sunglasses. Just two weeks later a similar diamond-encrusted pair at the same
price was sold in the same store.
Michael Hansen, Ilori’s vice president and general manager credits the rebound
in sales to maintaining what he refers to as the retailer’s “hour glass
positioning.” Hansen says, “We have an entry price point that allows the
aspirational consumer to have something to buy, yet we’ve still maintained a
more extreme price point for the true luxury consumer.” Only 1% of Ilori’s sales
last year were over $900. This year to date that percentage has jumped to 9%
according to Hansen.
Clothing designer Carolina Herrera is starting to see the rebound in her
namesake label as well at the high end. One of her resort 2010 beaded grey gowns
flew out of stores. Its price: a staggering $7,990. Herrera says, “The women who
used to buy three dresses in a day, they don’t buy that anymore. But they do buy
the one that they really want.” Herrera along with expanding her lower-priced CH
label, continues to aim for high-end shoppers. Her fall 2010 collection, which
she showed last month in New York, was chock full of sable fur, coats with
crocodile detailing and embroidered tulle evening gowns (all of which will
likely have price tags that live up to their luxe appeal).
Certainly, this slight rebound in luxury spending doesn’t mean the tough times
are over. Luxury powerhouse Yohji Yamamoto filed for bankruptcy last year;
meanwhile, Christian Lacroix has closed the door on its stores, ready-to-wear
and couture and is just rolling out licensed products. Retailers are still
struggling with the consumer mantra of ‘I will never pay full price.’ And for
the most part designers and retailers are still playing defense against their
large losses from the past few years.
Nevertheless, Andrea Hansen, CEO of Ivanka Trump Fine Jewelry sees this as a
great time for brands with a strong point of view to stand out. “There was a
time in the past six or seven years when there was so much to choose from and so
much money was going around that [a designer] could be average, and in some
cases very mediocre, and [it was] probably still selling because people were
just throwing money around,” says Hansen. “Whether it was you as a brand, or you
as a retailer or you as a department store you really didn’t have to be that
good. Now you do,” she says.
Hansen credits social media with keeping her in touch with the desires of her
customers and giving entry to aspirational consumers who aren’t quite ready to
spend on pricey jewelry today–but might be tomorrow. Hansen has also tapped
into the women self-purchaser market. Ninety percent of her customers are women
buying for themselves, she says. That’s not surprising given that women now hold
more than 50% of all jobs in the U.S. and, with more of their own income to
spend, can choose what they want to buy.
It has become more important than ever for luxury brands to stay in touch with
the consumer whose tastes have changed. Bling and garish logos, for example, are
out these days. Quiet luxury is in.
Lana Marks, known for making pricy alligator handbags that can easily run up to
$30,000 says her handbags have continued to sell well during the downturn at
Harvey Nichols in London and Dubai and at her brand’s outposts in New York and
Palm Beach because of their ‘no-logo’ appeal.
“[It is] the most exclusive collection of handbags in the world, in the most
fabulous exotic leathers that exist such as alligator, crocodile and ostrich,
made by the most accomplished Italian artisans,” says Marks. “My customers know
these things, but aren’t looking to show off.”
This season Roger Vivier launched a new ladylike handbag called the Miss Viv’
inspired by Carla Bruni-Sarkozy (a fitting muse for the new quiet luxury
movement). The crocodile version runs $13,000. It’s one of the new ‘it’ bags of
the season. And Hermès and Tod’s have found success offering custom luggage and
shoes in exotic leathers that will be completely unique for purchasers.
Even the days of must-have seasonal items selling out before they even hit the
sales floor might be returning. Interested in Prada’s Lucite jewel-encrusted
sandals from the spring 2010 runway, priced at nearly $1,800? Too late, they’re
sold out.
About the Author
Drive from:<a href=”http://www.necklaces4women.com/”>beautiful necklaces for
women</a> Declarations that ”luxury is dead” were premature, as high-priced,
must-have items sell out before they’re even available. While most consumers
aren’t returning to their pre-recession shopping patterns, there has been a
rebound in <a href=”http://www.earrings4women.com/”>luxury</a> spending lately.
And then show you the ten outrageous splurges.
Anita Annabelle Underwire Bra 5633
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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1 YARD Nylon Diamond Shape Stitch Design TULLE 50″ Wide CHOOSE From 21 COLORS $1.45 |
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Diamond Net 6″ x 25Y PEACH Tulle Roll Pews Tutus Wrap $1.80 |
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Gorgeous IVORY Diamond TULLE Netting BRIDAL Fabric $2.39 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $2.98 |
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Gorgeous PURPLE Diamond TULLE Netting Net Fabric $2.99 |
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6″ x 75 ft TULLE Rolls- DIAMOND WHITE $3.00 |
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6″x75ft / 25yard PINK soft diamond wedding tulle $3.10 |
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6″x75′ /25yard PURPLE soft diamond wedding tulle $3.10 |
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6″x75′ / 25 yard IVORY soft diamond wedding tulle $3.10 |
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6″x75′ / 25 yard ORANGE soft diamond wedding tulle $3.10 |
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6″x75” / 25 yard SAGE soft diamond wedding tulle $3.10 |
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6″x75′ / 25yard WHITE soft diamond wedding tulle $3.10 |
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6″x75′ / 25 yard CORAL soft diamond wedding tulle $3.10 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Diamond Net TULLE ROLL Pews Tutus 25 YDS CHOOSE From 26 COLORS $3.45 |
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6″ Black Diamond Net Tulle Pew Bow Wedding Decoration $3.59 |
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First Communion White Dress, Veil and Siler Tiara with Diamonds ~ Fits 18 American Girl Dolls $23.95 White embroidered chiffon long Doll Dress lined in satin with tulle veil and rhinestones tiara. Perfect wedding or first communion outfit…. |
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Dream Dazzlers Glamorous Fantasy Skirt $12.99 The Dream Dazzlers Glamorous Fantasy Dress Up Tutu Skirt is the perfect dress-up accessory for your loved one. Watch her twirl like a ballerina! Features satin waistband and flower detailing…. |
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Dream Dazzlers Mix and Match Ruffle Tutu $24.95 Dream Dazzlers Mix and Match Ruffle Tutu is a super cute tutu that makes for the perfect addition to your Mix N Match wardrobe! The multiple tiers of tulle ruffles will add style to all of your favorite looks!… |
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1T Diamond (Off) White Fingertip Nylon Filament Bridal Veil $14.99 A simple veil compliments any style of gown, 40in long, finished with thin pencil edge. The soft tulle makes the veil beautifully drapes down. Veil has comb attached. Due to variations in the many different browers and monitors on the internet and how colors appear, the pictures of our veils are not an exact representation of the actual color. Please order our Color Swatch so you can be confident … |
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1 Tier Diamond White Cathedral Length Pencil Edge Simple Wedding Bridal Veil 120 inch long cathedral length veil, It is made of fine bridal tulle. The material is soft and flowing, allowing the veil to drape perfectly. The length is sufficient enough to cover your bridal gown’s trail. This one tier cathedral veil is finished with plain pencil edge, also called rolled edge. It is the simplest edge finish you can get. The veil is attached to a silver wire comb. Wire combs… |
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Shoulder 1 Tier Swarvoski Crystal Rhinstone Wedding Bridal Veil Satin Edge Brand New Handmake In USA. White Is White, Diamond White Is Off White And The Ivory Is The Creamy Color. Illusion Veil Just Look Like The Veil You See At Bridal Store. The Glimmer Shimmer Veil Is The Same Soft Veil But Can Sparkling Under The Spot Light… |
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Baby Pink Lace Diamond Tulle G-String, M/L $15.01 The multi-faceted mix of lace with flower ornamentation and filigree diamond tulle underscores this seductive light pink g-strings eclectic character. Its close-cut style embodies pure femininity and sensual passion. Size M/L; Color: Light Pink… |
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Baby Pink Lace Cuff Diamond Tulle G-String, S/M $15.01 The multi-faceted mix of lace with flower ornamentation and filigree diamond tulle underscores this seductive light pink g-strings eclectic character. Its close-cut style embodies pure femininity and sensual passion. Size S/M; Color: Light Pink… |
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Toddler Blossom Witch from Enchanted Garden Toddler Blossom Witch Costume includes: Velvet black and pink dress with satin, tulle and flower applique accents, bell sleeves with attached bows and matching witch hat with attached flower applique accents. Your child will be the cutest little witch this Halloween in the adorable costume. Available in 2 sizes…. |