Paper Hand Fans
How To Build Buzz For Your White Paper
After you write a white paper, the next step involves making sure that key decision-makers read it. Building some “buzz” around your white paper positions you as an expert and helps you reach as many readers as possible. Try some of the following tactics to promote your white paper. These ideas are helpful both to introduce a new paper and also to leverage its content months after the initial publication date.
Link It
After finalizing your white paper, post it on your web site. Encourage readers to complete a fast online form to receive a free copy of the paper—an excellent way to gather leads. You need the paper posted on your web site as a link for various, other promotions, so accomplish this step first.
Blog On
Blogs are an excellent way to promote your white paper. If you are blogging on a topic and have written a white paper that relates to it, insert a link to the paper hosted on your web site. Better yet—extract several relevant topics or mentions from the paper and insert them as blog comments so you can link directly back to the white paper.
Post Your Paper
There are plenty of online venues where you can post your white paper. Subscription-based services such as TechTarget’s BitPipe, KnowledgeStorm, and TMCNet provide an online library of IT white papers, webcasts, and product information for review. Papers are grouped by topic and/or industry. ZDNet offers a free service that allows you to submit your white paper for inclusion in a vast library of free, IT white papers, webcasts, and case studies. FindWhitePapers.com is an additional free service, and there are others.
Hand It Out
Print hard copies of your white papers to hand out at trade shows and conferences. Make sure copies of your white paper are distributed to the press room at the show to encourage reporters to schedule an interview with you.
Share with Social Networks
Develop a custom Twitter background containing a thumbnail image of your white paper’s cover page and include a visual URL. Twitter backgrounds are graphics, so you cannot link to the paper but you can suggest a download from your web site. In Facebook, send a white paper to your “fans” or include a link to the white paper on your Facebook fan page or on your personal profile. You can also use the Notes feature in Facebook to paste in HTML formatted content, such as your white paper’s landing page on your web site. LinkedIn offers a free application that allows you to post white papers and other files and then display them on your profile.
Send Email
For email promotion, consider third party, opt-in email list rentals to promote your white paper. For example, choose a relevant list and send an emailer offering a free copy of the paper. With emailers, you can insert a call to action, requesting readers to “click here” for a copy of the paper. You can also collect information from readers using a web form for later follow-up and you can even set up the white paper to be sent automatically by email. Or print a postcard and suggest your readers download a free copy of the paper by registering online.
Promote in Your e-Zine
When you release a new white paper, promote it in your company’s e-newsletter or e-zine. Extract a few tips or quotes to entice readers then request they send an email or complete a simple form for a complete copy of the paper.
Capture on Video
Create an online presentation based on the content in your printed white paper. If, for example, your white paper describes a new technology or methodology, use video to demonstrate how it works. You can then post the video link in a prominent position on your web site or submit it to YouTube.
Send a Press Release
For papers that offer newsworthy content, consider writing and distributing a press release that describes the main objective and message of your paper. Papers that disseminate valuable information to your clients may justify press attention, and press releases offer the added benefit of being indexed by search engines once they are posted online. Some press release distribution firms, such as PR Web, include Google indexing in the fee that you pay for distribution. If Google picks up the release, it may be read by anyone who searches on relevant keyword terms that link back to the paper. In this instance, it is particularly important to make sure you optimize the press release for relevant keywords in the white paper.
Reposition as an Article
To ensure you maximize the impact of your white paper, use your white paper to attract the attention of a key trade journal or magazine editor. Send the paper to the editor for review and suggest they repurpose it as an article for their publication. Editors are often thrilled to receive a new story idea, and your paper is exposed to hundreds or thousands of new readers.
These are just a few ideas to ensure that your white paper receives the attention it deserves.
About the Author
Julie Martin is a senior whitepaper writer for Hoffman Marketing Communications, Inc.
Antique Oriental Chinese style circular paper hand fan (
|
|
Vintage Lot of 2 Chinese Rice Paper Hand Fans Taiwan Bamboo & Authentic Tin $0.99 |
|
|
Black paper folding hand fan favor for party. $1.04 |
|
|
Elegant Chocolate 10″x18″ SAA Paper Wedding Hand Fan $1.10 |
|
|
Large Spring Green 9″x16″ SAA Paper Wedding Hand Fan $1.10 |
|
|
9″ Yellow Paper Hand Fan w/ Beige Organza Bag Wedding Favor Party Decoration $1.25 |
|
|
10″ Lilac SAA Paper Hand Fan Wedding Decoration Favor $1.25 |
|
|
9″ Tiffany Blue SAA Paper Hand Fan Wedding Decoration $1.25 |
|
|
9″ White Paper Hand Fan w/ Beige Organza Bag Wedding Favor Party Decoration $1.25 |
|
|
3x Vintage HAND FANS (2x Paper & 1 Fabric) $1.55 |
|
|
YOUNGSTOWN STATE UNIVERSITY PENGUINS PAPER HAND FAN ON STICK $1.99 |
|
|
Lot of 5 Vintage Paper Hand Fans-Pittenturf Funeral Home-1 Digit Phone Number-PA $1.99 |
|
|
Lot of 8 Vintage Paper Hand Fans-Weaner’s Dairy & Harleysville Mutual $1.99 |
|
|
Lot of 9 Vintage Jesus Paper Hand Fans-Baumeister Mortuary, York, PA 4-digit # $1.99 |
|
|
Tina Ansa – Hand I Fan W/ (1997) – Used – Trade Paper ( $1.99 |
|
|
12 ORIENTAL Paper Hand Fan Wedding Asian Party Favor Birthday $2.84 |
|
|
12 Oriental Design Paper Hand Fan Outdoor Wedding Shower Asian Theme Party Favor $2.84 |
|
|
2 x Novel lady black paper hand fans wedding favors A+ $2.99 |
|
|
2x Novel burgundy paper hand fans wedding favors $2.99 |
|
|
Beautiful Vintage 1960’s Colorful Paper Hand Fan $3.00 |
|
|
Eastern 18″ Wide Mikado Paper Hand Fan Fancy Dress $3.11 |
|
|
Chinese Asian Wood Bamboo Hand Paper Silk Lace Deco Fan Stand Display Holder #B $3.25 |
|
|
Chinese Asian Wood Bamboo Hand Paper Silk Lace Fan Stand Display Holder $3.25 |
|
|
Asian Bamboo Paper Fan Wood Japanese Wall Folding Vintage Hand Held Wooden $3.49 |
|
|
12 Paper Hand Fan Folding Wedding Party Favor Decoration Colorful CHOOSE COLORS $3.60 |
|
|
12 Paper Hand Fan Folding Wedding Party Favor Decoration Colorful CHOOSE COLORS $3.60 |
|
|
12 Paper Hand Fan Folding Wedding Party Favor Decoration Colorful CHOOSE COLORS $3.60 |
|
|
12 Paper Hand Fan Folding Wedding Party Favor Decoration Colorful CHOOSE COLORS $3.60 |
|
|
12 Paper Hand Fan Folding Wedding Party Favor Decoration Colorful CHOOSE COLORS $3.60 |
|
|
12 Paper Hand Fan Folding Wedding Party Favor Decoration Colorful CHOOSE COLORS $3.60 |
|
|
12 Paper Hand Fan Folding Wedding Party Favor Decoration Colorful CHOOSE COLORS $3.60 |
|
|
12 BRIGHT Color Paper Hand Fan Wedding Shower Favor Birthday Tropical Party $3.78 |
|
|
12 Hibiscus Paper Hand Fan Tropical Wedding Favor Birthday Party Luau Shower $3.78 |
|
|
12 RED HEART Paper Hand Fan Wedding Shower Favor Birthday Party Valentine Love $3.78 |
|
|
12 BUTTERFLY Paper Hand Fan Wedding Favor 15th Birthday Theme Party Quinceanera $3.79 |
|
|
12 Chinese Character Paper Hand Fan Wedding Favor Asian Oriental Theme Party $3.79 |
|
|
12 Patriotic Folding Paper Hand Fans Decoration 4th of July RED WHITE & BLUE $3.79 |
|
|
Chinese Phoenix Paper Hand Fan for wedding, gifts,Party $3.89 |
|
|
Japanese Bamboo and Paper Hand Fan $3.99 |
|
|
Los Angeles Kings NHL National Hockey League Folding Paper Hand Fan with Clasp $4.47 |
|
|
Vintage Advertising Paper Folding Hand Fan-Apallo Bunder Bombay-Melwani & Co $4.95 |
|
|
(12) Solid Color Folding Paper Fan Hand Held Personal Set Luau Birthday Party $4.95 |
|
|
Lot of 4 White paper folding hand fans wedding favor $4.99 |
|
|
set of 3 PCS. Assorted Design Brand New Chinese Oriental 10” Paper Hand Fan $4.99 |
|
|
lot of 2 Chinese SAA paper Hand Fan with flower new A2 $4.99 |
|
|
lot of 2 Chinese SAA paper Hand Fan with flower new A1 $4.99 |
|
|
lot of 2 Chinese SAA paper Hand Fan with flower new A5 $4.99 |
|
|
lot of 2 Chinese SAA paper Hand Fan with flower new A6 $4.99 |
|
|
lot of 2 Chinese SAA paper Hand Fan with flower new A7 $4.99 |
|
|
lot of 2 Chinese SAA paper Hand Fan with flower new A8 $4.99 |
|
|
Chinese Hand Paper Fan for Wedding ,Gifts,party 8.3inch $4.99 |
|
|
VINTAGE FOLDING JAPANESE HAND FAN PAPER WOOD PAINTED FLORAL FLOWER YELLOW RETRO $5.00 |
|
|
I’m a Diehard fan Talladega hand held paper fan 1992 $5.00 |
|
|
Men Horse Pattern Yellow Paper Maroon Bamboo Frame Hand Fan $5.28 |
|
|
Men Bamboo Rib Birds Printed Yellow Paper Chinese Hand Fan $5.30 |
|
|
Lotus Flower Pattern Paper Bamboo Folding Hand Fan for Men $5.31 |
|
|
Men Horse Pattern Yellow Paper Maroon Bamboo Frame Hand Fan $5.31 |
|
|
Men Bamboo Rib Birds Printed Yellow Paper Chinese Hand Fan $5.32 |
|
|
Lotus Flower Pattern Paper Bamboo Folding Hand Fan for Men $5.32 |
|
|
Chinese Character Printed Yellow Paper Bamboo Rib Hand Fan $5.34 |
|
|
Bamboo Frame Yellow Paper Chinese Folding Hand Fan for Men $5.39 |
|
|
Man Bamboo Ribs Flower Print Yellow Paper Chinese Hand Fan $5.41 |
|
|
Bamboo Frame Yellow Paper Chinese Folding Hand Fan for Men $5.43 |
|
|
Man Bamboo Ribs Flower Print Yellow Paper Chinese Hand Fan $5.43 |
|
|
Men Horse Pattern Yellow Paper Maroon Bamboo Frame Hand Fan $5.44 |
|
|
Men Horse Pattern Yellow Paper Maroon Bamboo Frame Hand Fan $5.47 |
|
|
Chinese Character Printed Yellow Paper Bamboo Rib Hand Fan $5.47 |
|
|
Men Horse Pattern Yellow Paper Maroon Bamboo Frame Hand Fan $5.51 |
|
|
Men Horse Pattern Yellow Paper Maroon Bamboo Frame Hand Fan $5.51 |
|
|
Men Horse Pattern Yellow Paper Maroon Bamboo Frame Hand Fan $5.52 |
|
|
Lotus Flower Pattern Paper Bamboo Folding Hand Fan for Men $5.52 |
|
|
Man Bamboo Ribs Flower Print Yellow Paper Chinese Hand Fan $5.67 |
|
|
Men Horse Pattern Yellow Paper Maroon Bamboo Frame Hand Fan $5.70 |
|
|
Man Bamboo Ribs Flower Print Yellow Paper Chinese Hand Fan $5.71 |
|
|
Lotus Flower Pattern Paper Bamboo Folding Hand Fan for Men $5.72 |
|
|
Lotus Flower Pattern Paper Bamboo Folding Hand Fan for Men $5.72 |
|
|
Bamboo Frame Yellow Paper Chinese Folding Hand Fan for Men $5.72 |
|
|
Chinese Character Printed Yellow Paper Bamboo Rib Hand Fan $5.74 |
|
|
Lotus Flower Pattern Paper Bamboo Folding Hand Fan for Men $5.74 |
|
|
Chinese Character Printed Yellow Paper Bamboo Rib Hand Fan $5.74 |
|
|
Lotus Flower Pattern Paper Bamboo Folding Hand Fan for Men $5.75 |
|
|
Chinese Character Printed Yellow Paper Bamboo Rib Hand Fan $5.75 |
|
|
Chinese Character Printed Yellow Paper Bamboo Rib Hand Fan $5.75 |
|
|
Chinese Character Printed Yellow Paper Bamboo Rib Hand Fan $5.91 |
|
|
Bamboo Frame Yellow Paper Chinese Folding Hand Fan for Men $5.92 |
|
|
Chinese Character Printed Yellow Paper Bamboo Rib Hand Fan $5.92 |
|
|
Lotus Flower Pattern Paper Bamboo Folding Hand Fan for Men $5.93 |
|
|
Lotus Flower Pattern Paper Bamboo Folding Hand Fan for Men $5.95 |
|
|
Men Bamboo Rib Birds Printed Yellow Paper Chinese Hand Fan $5.95 |
|
|
BLACK PAPER & BAMBOO HAND FAN $6.00 |
|
|
Hand Held Paper Fans for all occasions Per lot of 10 fans $6.00 |
|
|
Paper Hand Held Fans assorted colors per lot of 12 fans in 1 lot $6.00 |
|
|
Men Horse Pattern Yellow Paper Maroon Bamboo Frame Hand Fan $6.19 |
|
|
2 x Chinese Paper Hand Fans for wedding, gifts,Party $6.24 |
|
|
SET OF 4 SMALL CHRISTIAN PAPER FOLDING HAND FANS NEW $6.36 |
|
|
SET OF 4 SMALL SPORTS BALLS PAPER FOLDING HAND FANS NEW $6.36 |
|
|
Vintage 1996 Atlanta Olympic Coke Paper Hand Fan $6.40 |
|
|
Vintage Asian Bamboo Folding Paper Fan Hand Held Wooden Wood Japanese Wall $6.49 |
|
|
Vintage Circa 1960’s “Delicate Paper” Hand Fan w/Metal Locking Base $6.95 |
|
|
Oriental Chinese Traditional Folding Paper Hand Fan $6.98 |
|
|
Oriental Chinese Traditional Folding Paper Hand Fan $6.98 |
|
|
Wilton Print Your Own Fan Kit $9.99 Create a distinctive favor for your special day! Wedding fans not only keep guests comfortable, but let guests wave their approval of the bride and groom! Assembled fan measures approximately 10 in. long. Includes 24 fans, 24 ribbon bows, 24 fan handles, 24 adhesive strips…. |
|
|
Paper Towel Dispenser For C-Fold Or Multifold Paper Towels $24.54 Flip-door feature allows instant transformation to a C-Fold or Multifold dispenser. Holds 300 C-Fold or 500 Multifold towels. Lockable. Break-resistant plastic back. Towels Dispensers Type: Folded Towel Dispenser Material(s): Metal Capacity (text): N/A Color(s): White.Unit of Measure : Each… |
|
|
Vietnamese Silk Hand Fans – Turtle Island/ Pink – FB135 $15.00 Beautiful scene of Hoan Kiem Lake with the Turtle Island and the red THe Huc Bridge. Hanoi, Vietnam…. |
|
|
Dune 2000 Dune 2000 is a real-time strategy game that requires gallant leadership, cunning tactics, and formidable military prowess to win the Emperor’s challenge by being the first to harvest the most spice and take control of Dune. Three houses have arrived to claim the prize: the honorable House Atreides, the insidious House Ordos, and the vicious House Harkonnen. Whichever house you choose to lead, reme… |
|
|
Mood Tones: Hours of Peace Relaxation $14.98 … |
|
|
ULTRA PRODUCTS ULT31578 Deluxe Screw and Accessory Kit $14.41 Specifications : Paper Washers (Diameter – 3.5mm inner – 8mm Outer) – Quantity – 30 : Rubber Feet (Diameter – 1-1/4 inch, Hight – 3/8 inch) – Quantity – 4 : Cable Tie (120mm) – Quantity – 20 : Plastic Snap-In Standoffs (Hight – 6mm) – Quantity – 20 : Metal Thumb Screw (#6-32) – Quantity – 20 : Case Fan Screws (5mm) – Quantity – 20 : Jackscrew Standoffs : 4mm – Quantity – 20 : … |
|
|
Japanese Paper Handheld Fan, Bamboo HF-168 $13.50 Lovely designs captured on paper make these fans wonderful decorative accents. They also fit nicely into a purse to ward off hot flashes or the heat on hot summer days. Each fan is handmade and thus may look slightly different from photo…. |
|
|
Assortment of one dozen (12) Oriental Feng Shui Hand Fan-EMBROIDERY FAN $16.50 Oriental fans has a history of two thousand years in ancient China. Artists express their artworks by drawing and writing on the oriental fans. Oriental fans are both collectable arts and very beautiful for home decor. Chinese people also believe that fans are good for Feng Shui- the art of placement may bring you good luck.*bamboo stands not included, colors may various from the picture shown.**M… |
|
|
Delicate Cherry Blossom Design Silk Folding Fan Favors Your guests are sure to be big fans of these delicate cherry blossom design silk folding fan favors Brilliantly displaying a cherry blossom branch – a traditional symbol of true love – these fan favors are simply sensational. A pretty and useful choice as beach themed favors, destination wedding favors or for any summer event, each 8 ¼” silk and wood folding fan has an intricately carved light … |
|
|
Elegant White Folding Fans These elegant white folding fans are fantastic favors your guests are sure to open up to Planning a summer event or destination wedding where temperatures may be soaring? Well, with these pretty white fan favors you can give your guests a cooling breeze no matter what the thermometer reads! A classic design, each 8″ paper and wood folding fan has a light wood finish collapsible ribbing structu… |